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An article about B2B Businesses on Tik Tok
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Should you be on TikTok for B2B Marketing?

April 22, 2025

Everything you need to know to leverage TikTok in your B2B Marketing, connect with your audience and reach new demographics

TikTok is not just a B2C playground anymore. Instead, it grew into a great platform for B2B companies as well. Despite misconceptions about its youth-centric audience, TikTok’s rapid growth and diverse demographics make it an invaluable tool for connecting with a broader audience, enhancing brand visibility, and injecting creativity into your marketing strategy.

If you were musing on it before, now it’s the perfect time to go for it!

Can TikTok be used in B2B Marketing?

TikTok is a treasure trove for brands that want to reach new audiences, offering a golden opportunity to increase brand awareness. While your B2B may seem worlds apart from a B2C, when it comes to TikTok, you share a common goal; creating content that will be unique, entertaining, and helpful to your audience.

By leveraging TikTok in your strategy, you have a great opportunity to connect with your customers, and increase your visibility and brand awareness, all while tapping into new audiences. That doesn’t mean that it will certainly be the right fit for every business, but it is a highly growing new channel that you may want to consider for your Marketing Strategy in 2025.

TikTok in numbers

Although it is true that TikTok started as a platform more appealing to younger audiences, the statistics as of 2024 give us a different view.

More specifically:

  • The largest age group, as expected, is 18-24, making up 35%.
  • Adults aged 25-34 years old constitute 32% of the platform’s adult audience, making them the second-largest age group.
  • Those aged 35-44 years old account for around 17%.
  • The 45-54 and 55+ age groups combined represent approximately 15% of the adult audience on TikTok.

This shift in demographics indicates a rising appeal of TikTok across various age groups, suggesting that the platform is evolving beyond its original youth-centric user base.

How to use TikTok for B2B marketing

Now that we understand TikTok’s potential as a valuable addition to your B2B marketing strategy, the question arises; How do you use it?

Let’s dive into some practical steps to help you succeed in B2B TikTok content.

Adjust your brand voice on B2B TikTok

Adjusting your voice for a specific platform does not entail abandoning your company’s values and image. It’s more about all the different angles you can present depending on your audience.

After all, each platform has its own characteristics, and you should adjust accordingly. Something working on Instagram might not work on TikTok, which generally favors a more casual tone and that’s a factor you should keep in mind while shaping your TikTok Strategy.

Create Organic Content on B2B TikTok

TikTok is all about organic content. You can easily increase your reach without resorting to boosted posts.

In order to achieve great results with organic content you should find the perfect balance between educational videos (revolving around your services or products) and fun or entertaining videos that will showcase your human side.

Great TikTok ideas can be difficult to come up with. If you struggle you can always reach out to Boldot and let the experts guide you through it!

Announce new updates/ products on B2B TikTok

This is a great platform to share exciting news related to your brand, such as a product launch, a partnership, or even a tutorial. This is also a great opportunity to leverage the power of trending TikTok songs to help expand your reach.

By tapping into popular trends, sounds, and gimmicks, you can ensure that you will not only be seen, but also remembered.

Get Creative with B2B TikTok

TikTok has a massive ripple effect, presenting your window of opportunity to connect with a diverse audience and truly stand out, but in order to do that you have to delve into creativity. Creativity boosts views and fosters engagement and loyalty, turning casual viewers into devoted followers and, who knows, customers or employees.

Tips for B2B TikTok success

Don’t mistake creativity for lack of planning. You will still need a solid strategy to keep you consistent and find the perfect balance between entertaining and educating. There is no way to guarantee success but there are a couple of things you could do to increase your chances.

 So, let’s take a look at what you can do to up your TikTok game:

1. Show your fun side

On TikTok you can put your guard now and not stick to the professional vibe you seek for your presence on Facebook or LinkedIn. It’s a platform for people to have fun and pass their time. There is an endless amount of inspiration each day to help you find ideas and make them yours with a twist.

2. Find new ways to be informative

Users love learning new things and TikTok is slowly turning into a form of search engine. That’s why you will often see people on the platform sharing tips, tricks, hacks, facts, and advice. Similarly, you can provide usefulness to your presence and offer new information, showcasing your expertise in the industry, but do it in a way that will retain attention. It can be through humor, authentic reactions, etc. In short, the road is wide open.

3. Show customers using your products

TikTok is a platform meant for honesty and transparency. Users don’t wish for companies to try and make a sale, so why not show other users? Instead of promoting your products or services through their sale points, show them from the perspective of your customers and how it actually fits into their lives.

4. Show what goes on behind the scenes

Another way to engage with your audience on a deeper level is through the behind-the-scenes casualness. You will make them feel like a part of your company and, why not, gain an applicant or two.

Be Authentic on TikTok

In most platforms, content is quite polished, to perfectly express your company’s products, services, and values. With TikTok, you have to shake things up and turn a new leaf. Your audience will not give your curated content a second glance. You should still promote everything mentioned above but do it through authentic and “spontaneous” content.

Those kinds of videos do not have to be promotional, but you can find creative ways to incorporate your products into it.

TikTok Ads for B2B businesses

What was said earlier still stands. TikTok is perfectly suited for organic discovery and paid Ads are not a prerequisite for success. But, as always, they can give you the extra push you need. TikTok is extremely targeted to begin with and with paid ads you will be able to reach exactly the audience you are hoping for. You can also think of it as a great way to experiment with different content types, and see what works more for you, your brand, and your audience.

When to post for B2B TikTok

You don’t have to take this as an absolute condition, but TikTok needs consistency. Regularity can greatly affect how your content is distributed on the platform, so keep in mind that 1 time a day is a great goal, more would be amazing, but even less can go a long way. See what the right fit for your company and your schedule is.

Again, content doesn’t have to be perfect. It just has to be based on a good strategy, be authentic and entertaining. Consistency builds another great question; How long should your B2B TikTok videos be.

You may be wondering if duration really counts. The answer is yes.

Your videos can range from 5 seconds to 15 minutes but TikTok generally suggests that videos between 21 and 34 seconds perform best. Lately, you will also see one-minute-long videos taking an algorithm boost so you can give it a go.

At BOLDOT, as a digital agency specializing in B2B marketing, we know firsthand how fast trends evolve and change and how important and useful a well-structured marketing strategy can be proven.

If you wish to build your strategy and take the online presence of your B2B company one step further, we would be glad to have you get in touch with us.

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Cover image for a blog post from Boldot b2b digital marketing agency explaining why you need marketing for your b2b company
team by team

Why you need digital marketing as a B2B business

September 05, 2023

Reasons to leverage digital marketing for your B2B business

Maybe when you hear the words “digital marketing” the first thought that comes to mind is that it can’t be applied for your business.

As a B2B company, you may feel that it doesn’t fit your image, that your audience is not on social media, or even that it will prove to be a waste of time and money, without tangible results.

But, the truth is that digital marketing concerns you too. And not only does it concern you, but it can be a critical element of your success. It’s not merely a choice for your business, but a necessity. It is the medium that will help you discover, communicate, and negotiate with your audience in the competitive B2B world.

Continue reading to explore the ways in which you can harness the potential of digital marketing to benefit your business.

Image to show the advantages of a b2b digital marketing agency building a strategy for your company

How B2B and B2C marketing differ

Before we look at its benefits in detail, we consider it appropriate to explore the reasons why a strategy used for B2C purposes may not be effective in your wholesale business. First, unlike B2C companies, you’re not just targeting an end consumer. The marketing you will implement has as a “product” the satisfaction and coverage of the needs of another business. This is only the beginning of their differences.

Even marketing trends differ for B2B businesses.

Let’s take a brief look at the B2B vs. B2C “debate”:

✓ Customer relationship: B2B marketing focuses more on building personal relationships while B2C leans towards transactional interactions.

✓ Image: While in B2C the image is usually around the message and the product, in B2B the image has more to do with the company’s overarching stance. Although, many businesses gradually appreciate the importance of building an image through social media.

✓ Audience: Marketing in B2B businesses involves finding a specific audience group, while B2C has a greater reach.

✓ Content: Unlike the B2C public, B2B at bottom wants more services offered through social media channels and extra information.

Hubspot has a great breakdown of B2B vs B2C marketing.

Infographic by Boldot, to show why you need b2b digital marketing strategies specified to your b2b company

5 reasons to harness the potential of B2B marketing.

You may have heard time and time again about the benefits that marketing brings to your business. But what does your social media presence mean realistically?

Together we explore 5 main benefits that digital marketing will bring to your image, your relationship with your customers, and your sales.

1. Increase visibility for your B2B business

In summary, through marketing you ensure that your target audience will find you easily and at the right time, while at the same time will consider you trustworthy.

In the broad digital space, differentiation is paramount. Marketing techniques such as optimizing SEO, creating content, and interacting with your audience through social media can be the distinction you need from your competitors. Through marketing, you ensure that your target audience will find you easily and at the right time, all the while cultivating a sense of reliability.

5 reasons you have to use b2b digital marketing basics to see results on your sales and customer satisfaction displayed in infographic by Boldot digital agency

2. Generate leads for your B2B business

It is certain that you are constantly looking for new potential customers. This is where leads play a pivotal role. Leads are people who have already demonstrated their interest in your products or services by taking actions such as filling out a contact form, subscribing to a newsletter, or engaging with your content.

Social media not only locates your potential customers but also makes the first connection with them, collecting the information you need to get in touch with them. The subsequent task lies with you: guide them through the buying process and convert leads into loyal buyers.

3. Expanding your B2B business customer base

Marketing is a sure way to constantly attract new customers and companies. You have the ability to target specific markets or industries and present your products to prospective clients.

Fortunately, the digital realm offers a variety of tools to achieve this. Whether it be through the right content & social media strategy, or through ads, articles, or email, one thing is certain, your customers are online.

4. Building trust and a sense of authority for your B2B business

Through interaction with your audience, you cultivate trust that can easily be translated into loyalty.

At the same time, including informative content in your strategy creates a sense of authority. Give value, offer solutions and information, and soon the public will start to think of you as a leader.

Image of Shopify's Instagram account to show how you can use digital marketing basics as a tool for your b2b business

5. Increase sales for your B2B business

Sales. Your ultimate goal. Each stage of marketing ultimately converges towards sales, from readability to generating interest, communicating with potential customers, and serving end customers. Marketing positively influences every stage of your customers.

Marketing positively influences every stage of your sales, providing a substantially positive experience with your company and leading to loyal buyers or partners.

Differentiate your B2B business through digital marketing

A holistic strategy is a direct way to stand out from your competitors. Your potential customers know not only your products but also you.

Give them a unique and personalized experience. B2B audiences have even more needs and demands. They are looking for a company they can trust for quality and interaction.

Products can no longer “speak for themselves”, they need representation linked to the human factor. You.

Boldot specializes in creating digital marketing and content strategies for B2B companies, with a full understanding of the role that marketing plays in sales growth. If you are ready to evolve your presence, please contact us.

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