by teamShould you be on TikTok for B2B Marketing?
April 22, 2025Everything you need to know to leverage TikTok in your B2B Marketing, connect with your audience and reach new demographics
TikTok is not just a B2C playground anymore. Instead, it grew into a great platform for B2B companies as well. Despite misconceptions about its youth-centric audience, TikTok’s rapid growth and diverse demographics make it an invaluable tool for connecting with a broader audience, enhancing brand visibility, and injecting creativity into your marketing strategy.
If you were musing on it before, now it’s the perfect time to go for it!
Can TikTok be used in B2B Marketing?
TikTok is a treasure trove for brands that want to reach new audiences, offering a golden opportunity to increase brand awareness. While your B2B may seem worlds apart from a B2C, when it comes to TikTok, you share a common goal; creating content that will be unique, entertaining, and helpful to your audience.
By leveraging TikTok in your strategy, you have a great opportunity to connect with your customers, and increase your visibility and brand awareness, all while tapping into new audiences. That doesn’t mean that it will certainly be the right fit for every business, but it is a highly growing new channel that you may want to consider for your Marketing Strategy in 2025.
TikTok in numbers
Although it is true that TikTok started as a platform more appealing to younger audiences, the statistics as of 2024 give us a different view.
More specifically:
- The largest age group, as expected, is 18-24, making up 35%.
- Adults aged 25-34 years old constitute 32% of the platform’s adult audience, making them the second-largest age group.
- Those aged 35-44 years old account for around 17%.
- The 45-54 and 55+ age groups combined represent approximately 15% of the adult audience on TikTok.
This shift in demographics indicates a rising appeal of TikTok across various age groups, suggesting that the platform is evolving beyond its original youth-centric user base.
How to use TikTok for B2B marketing
Now that we understand TikTok’s potential as a valuable addition to your B2B marketing strategy, the question arises; How do you use it?
Let’s dive into some practical steps to help you succeed in B2B TikTok content.
Adjust your brand voice on B2B TikTok
Adjusting your voice for a specific platform does not entail abandoning your company’s values and image. It’s more about all the different angles you can present depending on your audience.
After all, each platform has its own characteristics, and you should adjust accordingly. Something working on Instagram might not work on TikTok, which generally favors a more casual tone and that’s a factor you should keep in mind while shaping your TikTok Strategy.
Create Organic Content on B2B TikTok
TikTok is all about organic content. You can easily increase your reach without resorting to boosted posts.
In order to achieve great results with organic content you should find the perfect balance between educational videos (revolving around your services or products) and fun or entertaining videos that will showcase your human side.
| Great TikTok ideas can be difficult to come up with. If you struggle you can always reach out to Boldot and let the experts guide you through it! |
Announce new updates/ products on B2B TikTok
This is a great platform to share exciting news related to your brand, such as a product launch, a partnership, or even a tutorial. This is also a great opportunity to leverage the power of trending TikTok songs to help expand your reach.
By tapping into popular trends, sounds, and gimmicks, you can ensure that you will not only be seen, but also remembered.
Get Creative with B2B TikTok
TikTok has a massive ripple effect, presenting your window of opportunity to connect with a diverse audience and truly stand out, but in order to do that you have to delve into creativity. Creativity boosts views and fosters engagement and loyalty, turning casual viewers into devoted followers and, who knows, customers or employees.
Tips for B2B TikTok success
Don’t mistake creativity for lack of planning. You will still need a solid strategy to keep you consistent and find the perfect balance between entertaining and educating. There is no way to guarantee success but there are a couple of things you could do to increase your chances.
So, let’s take a look at what you can do to up your TikTok game:
1. Show your fun side
On TikTok you can put your guard now and not stick to the professional vibe you seek for your presence on Facebook or LinkedIn. It’s a platform for people to have fun and pass their time. There is an endless amount of inspiration each day to help you find ideas and make them yours with a twist.
2. Find new ways to be informative
Users love learning new things and TikTok is slowly turning into a form of search engine. That’s why you will often see people on the platform sharing tips, tricks, hacks, facts, and advice. Similarly, you can provide usefulness to your presence and offer new information, showcasing your expertise in the industry, but do it in a way that will retain attention. It can be through humor, authentic reactions, etc. In short, the road is wide open.
3. Show customers using your products
TikTok is a platform meant for honesty and transparency. Users don’t wish for companies to try and make a sale, so why not show other users? Instead of promoting your products or services through their sale points, show them from the perspective of your customers and how it actually fits into their lives.
4. Show what goes on behind the scenes
Another way to engage with your audience on a deeper level is through the behind-the-scenes casualness. You will make them feel like a part of your company and, why not, gain an applicant or two.
Be Authentic on TikTok
In most platforms, content is quite polished, to perfectly express your company’s products, services, and values. With TikTok, you have to shake things up and turn a new leaf. Your audience will not give your curated content a second glance. You should still promote everything mentioned above but do it through authentic and “spontaneous” content.
Those kinds of videos do not have to be promotional, but you can find creative ways to incorporate your products into it.
TikTok Ads for B2B businesses
What was said earlier still stands. TikTok is perfectly suited for organic discovery and paid Ads are not a prerequisite for success. But, as always, they can give you the extra push you need. TikTok is extremely targeted to begin with and with paid ads you will be able to reach exactly the audience you are hoping for. You can also think of it as a great way to experiment with different content types, and see what works more for you, your brand, and your audience.
When to post for B2B TikTok
You don’t have to take this as an absolute condition, but TikTok needs consistency. Regularity can greatly affect how your content is distributed on the platform, so keep in mind that 1 time a day is a great goal, more would be amazing, but even less can go a long way. See what the right fit for your company and your schedule is.
Again, content doesn’t have to be perfect. It just has to be based on a good strategy, be authentic and entertaining. Consistency builds another great question; How long should your B2B TikTok videos be.
You may be wondering if duration really counts. The answer is yes.
Your videos can range from 5 seconds to 15 minutes but TikTok generally suggests that videos between 21 and 34 seconds perform best. Lately, you will also see one-minute-long videos taking an algorithm boost so you can give it a go.
At BOLDOT, as a digital agency specializing in B2B marketing, we know firsthand how fast trends evolve and change and how important and useful a well-structured marketing strategy can be proven.
If you wish to build your strategy and take the online presence of your B2B company one step further, we would be glad to have you get in touch with us.