Bronze Award in the Performance category at this year’s Indie Awards

The year started off well for all of us on the BOLDOT team, as we recently won another award. This award may not be the first one we have gotten in our 3 years of operation, but we have to admit that it is very important for us! This is because it concerns the category “Performance” and comes to complete, in a very natural and smooth way, the expertise we had already mastered in content marketing.

Below, you can read the summary of our nomination, but also the KPIs with the positive measurable results.

The Award

We won a Bronze award in the category “Best in Digital Performance” for our client, BIOHELLENIKA. The award is for digital ad campaigns that we ran from 01/07/2021 to 31/12/2021.

Biohellenika is a pioneering biotechnology company active in the field of stem cell isolation and storage. Its innovative services are scientifically documented, internationally recognized and are derived from the long-term research and academic experience of its founders, establishing it as the most reliable stem cell processing and storage company in Greece.   

The project – The challenge

In an industry where stem cell company sales come exclusively from referrals from doctors, clinicians and the general public, the biggest challenge for us has been to innovate and change market data, transferring the OFFLINE sales to the ONLINE environment through the creation of a new Digital distribution channel, bringing Qualified Leads.

 The Innovation

We strategically decided to differentiate ourselves from the domestic competition and change the usual way of informing and promoting sales for the stem cell service, which until now has been exclusively offline. We created our own distribution channel through the creation of a Sales Funnel based on 4 basic sales stages:

Attract ➡️ Interact ➡️  Convert ➡️  Take it OFFline

The digital goals

The digital goals that were set and implemented from the beginning were the following:

• an increase in BIOHELLENIKA awareness & stem cell storage services
• an increase in website & social media traffic
• an increase in telephone requests & appointments
• to attain qualified leads that will, in turn, lead to closing deals

The target-group

In order to properly target content and ads, specific categories of stakeholders were considered, along with basic demographics. In particular, the basic characteristics and needs of public groups such as young couples expecting a baby, pregnant women, parents with at least one child, people interested in safeguarding themselves against serious health problems and other subgroups, were studied and analyzed in depth. 

The implementation

To achieve the digital goals, we proceeded with the following actions:

• created content on social media (Facebook, Instagram)
• created special, custom made content in selected Facebook groups
• created ads on Social Media & Google

Aesthetic approach – Look & Feel

All the measurable results were very positive and in some cases, impressive. Indicatively, we mention the following indicators, which marked the largest increase for the period 01/07/2021 – 31/12/2021.

• sales from qualified leads
• social media messages
• website: new visits & unique users from Facebook, Instagram, Google, session duration, conversions
• social media: comments, clicks, reach, impressions, new followers, engagement, likes.

What we achieved

• to bring positive insights, but also qualified leads that were then converted into measurable sales
• to innovate and change the data in the Greek market, moving sales from offline to the ONLINE environment
• to share a unique User Experience with users and followers, which is evidenced by the increased interaction, impressive participation in the application but also by the daily incoming messages
• to create a strong, unique and authentic branded content that managed to stand out, become quickly recognizable and beloved and to “noticeably” differentiate itself from the Greek competition

Are you there when customers are looking for your services?

Your audience is now online several hours a day. Your advertising exposure in the digital environment is an essential part of any digital strategy. Depending on your budget and goals, you can advertise to your audience in a direct and most importantly, measurable way.

At BOLDOT we have extensive experience in social media & google advertising, as well as constant updates on all the new features of each advertising platform. Every company undoubtedly has its own needs; we know this very well, which is why we adapt the social media & google advertising plan to the needs of each company, individually.

We will be happy to find, together, the advertising plan that perfectly suits your needs & can bring positive measurable results.

Three Awards for BOLDOT at this Indie Awards

It is with great pleasure that we announce our three (3) new awards in the BEST IN DIGITAL category, at Indie Awards 2021, which were organized, for the first time, by Boussias Communications:

?GOLD for Social Media

? SILVER for Best Use of Digital by a Regional Agency

? BRONZE for Branded Content

We were awarded for: our activities on Social Media, production of Branded Content and Best use of the Digital environment by a Regional Agency. All three Awards were for our client, Stone Group International, whom we once again thank for another year for their trust and cooperation!

Below you can read some key facts about our nomination, what the challenge we were called to face was, what the project innovation was, and what the key KPIs were that brought us positive measurable results in an organic way.

The project – The challenge

In an industry where global competition has zero or minimal presence in the digital environment, the main challenges for us were:

• to create and enhance our customer’s digital brand identity
• to highlight Stone Group International as the 1st marble company in the world to offer useful content to a strictly defined, targeted and untrained B2B audience, and to establish itself globally as an industry authority through its digital presence on Social Media and its website.

Innovation

The innovation of the project exists in the following two elements:

• to be noticeably different from the competition by offering our own branded content to an untrained digital audience through the creation of powerful storytelling
• having to achieve the goals organically

Digital goals

The digital goals that were set from the beginning and implemented were the following:

• position ourselves as a Thought Leader in the industry
• increase traffic to corporate social media accounts
• increase user interaction with the brand
• attract a potential target-group
• convert visits into qualified leads
• generate sales through social media platforms

Implementation

The following platforms were used to achieve the digital goals:

• Website Blogging 
• Facebook 
• Linkedln
• Instagram 
• Pinterest 
• Twitter 
• YouTube 

Types of Content

Taking into account the characteristics and needs of the very strictly defined B2B audience, the following types of content were used and developed to their full extent:

• Articles
• Graphics & original images
• Infographics
• Videos & original productions
• Presentations & slideshows

Aesthetic approach

Aim to have creative premium high aesthetics, with strong differentiation from the industrycompetitors that adds extra value to products and services.

KPIs – Measurable results

It is worth noting that the measurable results were organic, as no advertising took place. Indicatively, the gauges that noticed the largest increase for the period 01/09/2019 – 31/12/2020, were:

• Global internet traffic & engagement ranking
• New website visitors from social media platforms
• Average website duration
• Unique blog page visits
• Video views from social media platforms
• New followers
• Messages for orders
• Qualified leads
• Converted leads
• ROI – return on investment

Our accomplishments

• to create a powerful and unique Branded Content that has managed to stand out and change the data in the field of marble suppliers in the digital environment, both in Greece and abroad
• to achieve all our goals in an organic way, bringing not only positive insights, but also qualified leads that turned into remarkable measurable sales
• to differentiate from the Greek and global competition, creating an authentic design approach of high aesthetics 
• to create and share a unique User Experience with users and followers, as evidenced by both the loyalty of existing followers and the continuous attraction of new ones

Do you need professional social media management?

The biggest mistake that companies or individuals make is to believe that managing social media is a simple process that they can learn and implement on their own, without requiring any additional experience, knowledge or expertise. But why do you need a professional or a specialized agency to help you? What is it that they will offer you, make a difference and be worth the money you spend? The answer for us is simple: to boost your communication, but also your sales! Speed, immediacy, consistency, coherence and campaigns with measurable results are just some of the benefits that will characterize you, make you stand out, bring you closer to your audience and achieve your goals, as well.

At BOLDOT we deliver results;

we have the properly trained people and valuable specialized tools, at your disposal.

We would be happy to formulate, together, the plan that perfectly suits your needs & can bring positive measurable results.

✨ In the accompanying photo (from left to right): Tatiana Kosmidou: Junior social media manager, Olga Pitsari: Co-Founder, Managing & creative content director, Fani Plaka: Co-Founder, Marketing & digital strategist, Georgia Sousourada: Digital account manager