{"id":4052,"date":"2023-03-24T17:10:44","date_gmt":"2023-03-24T15:10:44","guid":{"rendered":"https:\/\/www.boldot.com\/?p=4052"},"modified":"2023-03-27T09:31:16","modified_gmt":"2023-03-27T07:31:16","slug":"6-marketing-trends-for-b2b-companies","status":"publish","type":"post","link":"https:\/\/www.boldot.com\/en\/blog\/6-marketing-trends-for-b2b-companies\/","title":{"rendered":"B2B marketing trends to watch out for in 2023"},"content":{"rendered":"\n

Top 6 trends that will dominate B2B digital marketing in 2023<\/h2>\n\n\n\n

Social media platforms keep evolving, your customers\u2019 habits are ever-changing, and the offline \u201cvisibility\u201d of any B2B company is bound hand and foot with its successful online presence. After all, this must be the reason you are reading this right now. But, what does a successful online presence entail? It basically means you will have to stand out in a vast field of competitors who are, in turn, doing their best to stand out to users. That\u2019s where trends come in. They have the most appearances on social media, and they are most likely to catch your audience\u2019s attention.<\/p>\n\n\n\n

What does that mean, in turn, for you? Trends are the be-all and end-all base of your digital strategy.<\/p>\n\n\n\n

In the digital environment, you have to be constantly on the lookout for trends and we have gathered the top 6 that you certainly do not want to brush aside.<\/p>\n\n\n\n

1. Social media marketing trends for B2B companies<\/strong><\/h2>\n\n\n\n

Extend your presence on social media other than Facebook and LinkedIn<\/strong><\/h3>\n\n\n\n

It can be extremely tempting to limit your presence to 2 platforms. It is the easy way, and as a B2B, Facebook and LinkedIn are the top contestants, but this way you are missing out on the value Instagram, YouTube, or even TikTok can add to your brand.<\/p>\n\n\n\n

According to a Hubspot research
Instagram Reels, Tik Tok, and YouTube shorts are gaining ground,
Resulting in the highest ROI (Return of investment) of any
Social media strategy.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

But, let\u2019s not take it too far; we are in no way suggesting you extend your presence on every platform (especially if you do not have a solid strategy). Find the networks where your audience is present and those that line up with your professional goals and focus on building your social media presence there.<\/p>\n\n\n\n

\"Collage<\/figure>\n\n\n\n

If you truly get the hang of TikTok, Instagram, and any other platform that interests you and you produce content tailored to them, you will end up asking yourself why you hadn\u2019t made that move sooner.<\/p>\n\n\n\n

2. Trends in \u03922\u0392 Content marketing<\/strong><\/h2>\n\n\n\n

2.1 Original content from original B2B brands<\/strong><\/h3>\n\n\n\n

Your clients are interested in a brand\u2019s authenticity, now more than ever. To put it in numbers: 88% of consumers have stated that they need to trust the brand before moving forward with any purchase. As a result, you have the obligation and opportunity to use your digital communication strategy, in order to show up your company\u2019s philosophy, values, vision, and mission, as well as your differentiating factor from your competition. A simple company and premises tour will not do the work anymore. Your audience is looking to be educated and to hear about your people, stories, and values. You need an authentic tone of voice, directly addressing your potential clients and inviting them to interact.<\/p>\n\n\n\n

Extra tip<\/strong>: Social media are also a great passageway to convey your brand\u2019s mindset towards environmental or sociological issues and the values you advocate.<\/p>\n\n\n\n

2.2 Focus on short-videos<\/strong><\/h3>\n\n\n\n

If there is one single kind of content expected to prevail in 2023, it\u2019s short videos.<\/p>\n\n\n\n

But how short? Ideally, your videos should last anywhere from 30 to 60 seconds and 21 to 30 seconds. Videos lasting 2 to 3 minutes and those lasting less than 10 seconds are the ones you should definitely avoid (with the exception of TikTok).<\/p>\n\n\n\n

Meanwhile, Hubspot <\/a>research showed that 96% of marketers agree that the ideal duration of a marketing video is less than 10 minutes.<\/p>\n\n\n\n

\"Woman<\/figure>\n\n\n\n

What you could present in a video:<\/p>\n\n\n\n