{"id":3720,"date":"2021-03-05T10:32:00","date_gmt":"2021-03-05T08:32:00","guid":{"rendered":"http:\/\/www.boldot.com\/?p=3720"},"modified":"2021-07-23T14:04:26","modified_gmt":"2021-07-23T12:04:26","slug":"dime-awards-2020","status":"publish","type":"post","link":"https:\/\/www.boldot.com\/en\/blog\/dime-awards-2020\/","title":{"rendered":"Dime Awards 2020"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><strong>Two Bronze awards for BOLDOT<\/strong><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>at this year\u2019s Digital Media Awards<\/strong><\/h3>\n\n\n\n<p>At BOLDOT.\/Connected Marketing Agency, we are very happy as we managed to win 2 bronze Digital Media Awards 2020 (Dime Awards 2020) from Boussias Communications, in our 1<sup>st<\/sup> year of business.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>The Awards<\/strong><\/h4>\n\n\n\n<p>Specifically, we won Bronze Awards in the categories of \u201cBest Content Distribution Strategy\u201d and \u201cBest Use of Instagram\u201d for our client, Stone Group International.<\/p>\n\n\n\n<figure class=\"wp-block-image size-medium\"><img fetchpriority=\"high\" decoding=\"async\" width=\"700\" height=\"394\" src=\"https:\/\/www.boldot.com\/wp-content\/uploads\/2021\/07\/BOLDOT-PRESENTATION-SHORT-VERSION-1-700x394.png\" alt=\"\" class=\"wp-image-3875\" srcset=\"https:\/\/www.boldot.com\/wp-content\/uploads\/2021\/07\/BOLDOT-PRESENTATION-SHORT-VERSION-1-700x394.png 700w, https:\/\/www.boldot.com\/wp-content\/uploads\/2021\/07\/BOLDOT-PRESENTATION-SHORT-VERSION-1-1200x675.png 1200w, https:\/\/www.boldot.com\/wp-content\/uploads\/2021\/07\/BOLDOT-PRESENTATION-SHORT-VERSION-1-768x432.png 768w, https:\/\/www.boldot.com\/wp-content\/uploads\/2021\/07\/BOLDOT-PRESENTATION-SHORT-VERSION-1-1536x864.png 1536w, https:\/\/www.boldot.com\/wp-content\/uploads\/2021\/07\/BOLDOT-PRESENTATION-SHORT-VERSION-1.png 1920w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>The project \u2013 The challenge!<\/strong><\/h4>\n\n\n\n<p>In an especially competitive B2B industry, our main challenge was to highlight the authority of Stone Group International with only organic actions, offering high-quality useful content and bringing measurable results through the company&#8217;s presence on social media and its website.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Digital goals<\/strong><\/h4>\n\n\n\n<p>The digital goals we were called to achieve with only organic actions were the following:<\/p>\n\n\n\n<p>\u2022 Increase website traffic and social media visits<br>\u2022 Increase user interaction with the brand<br>\u2022 Create a list of potential customers<br>\u2022 Convert visits into qualified leads<br>\u2022 Create sales through website and social media platforms<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>The audience<\/strong><\/h4>\n\n\n\n<p>It is a very strictly defined B2B audience around the world. In addition to the demographic data, in order to create the appropriate content, the basic professional categories\/sectors of the industry that the company wanted to approach were taken into account, with an in-depth study and analysis of their basic characteristics.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>The implementation<\/strong><\/h4>\n\n\n\n<p>In order to achieve the digital goals, the following platforms were used:<\/p>\n\n\n\n<ul><li>Website Blogging<\/li><li>Facebook<\/li><li>Linkedln<\/li><li>Instagram<\/li><li>Pinterest<\/li><li>Twitter<\/li><li>YouTube<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Content Formats &amp; Best Practices<\/strong><\/h4>\n\n\n\n<p>The following formats were used to create and develop the content, with optimal practices to be applied to each of them:<\/p>\n\n\n\n<p>\u2022 Articles (technical issues, global innovations of the company, industry news, articles that highlight Greek marbles).<br>\u2022 Graphics (images, gifs &amp; projects adapted to the corporate identity)<br>\u2022 Infographics (educational topics, how-to, reasons to, types of, industry statistics inside and outside Greece).<br>\u2022 Videos (global technical innovations, methods and techniques, product presentation videos, architectural application projects, light, everyday content).<br>\u2022 Presentations &amp; Slideshows (product presentations, projects, corporate presentations).<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Aesthetic approach &#8211; Look &amp; Feel<\/strong><\/h4>\n\n\n\n<p>Creative premiums of high aesthetics, strongly differentiated in relation to the industry. Two creative directions were used: the basic corporate identity and the product identity of the two product collections of the company.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>KPIs &#8211; Measurable Organic Results<\/strong><\/h4>\n\n\n\n<p>All the organic results were very positive and in some cases impressive. The largest increase was observed in the following indicators:<\/p>\n\n\n\n<ul><li>Global internet traffic &amp; engagement ranking<\/li><li>New website visitors from social media platforms<\/li><li>Average website duration<\/li><li>Unique blog page visits<\/li><li>Video views from social media platforms<\/li><li>New followers<\/li><li>Messages for orders<\/li><li>Qualified leads<\/li><li>Converted leads<\/li><li>ROI \u2013 return on investment<\/li><\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>What we have accomplished:<\/strong><\/h4>\n\n\n\n<p>\u2022 To innovate and change the data in the specific B2B sector in the digital environment, both within and outside Greece.<br>\u2022 To achieve all digital targets per platform, in an organic way, bringing not only positive insights, but also qualified leads that have been transformed into notable measurable sales.<br>\u2022 To approach the content with authentic and high aesthetics that differ significantly from the Greek and global competition.<br>\u2022 To approach the content with authentic and high aesthetics that differ significantly from the Greek and global competition.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Get to know us better!<\/strong><\/h4>\n\n\n\n<p>BOLDOT. is a boutique marketing agency based in Thessaloniki. It was created to offer high-quality marketing services to selected B2B and B2C companies. Our goal is, through our extensive experience, to utilize all types of modern marketing under the vision of each company and to create a meaningful connection of each brand with its audience, continuously bringing valuable results.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline\"><a class=\"wp-block-button__link no-border-radius\" href=\"\/contact\" target=\"_blank\" rel=\"noreferrer noopener\">Contact Us<\/a><\/div>\n<\/div>\n\n\n\n<p>In the accompanying photo:<br>Left: FaniPlaka, Co-founder, Marketing &amp; Digital Strategist<br>Right: Olga Pitsari, Co-founder, Managing Director<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Two Bronze awards for BOLDOT at this year\u2019s Digital Media Awards At BOLDOT.\/Connected Marketing Agency, we are very happy as we managed to win 2 bronze Digital Media Awards 2020 (Dime Awards 2020) from Boussias Communications, in our 1st year of business. The Awards Specifically, we won Bronze Awards in the categories of \u201cBest Content [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3533,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[200],"tags":[],"_links":{"self":[{"href":"https:\/\/www.boldot.com\/en\/wp-json\/wp\/v2\/posts\/3720"}],"collection":[{"href":"https:\/\/www.boldot.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.boldot.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.boldot.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.boldot.com\/en\/wp-json\/wp\/v2\/comments?post=3720"}],"version-history":[{"count":9,"href":"https:\/\/www.boldot.com\/en\/wp-json\/wp\/v2\/posts\/3720\/revisions"}],"predecessor-version":[{"id":3882,"href":"https:\/\/www.boldot.com\/en\/wp-json\/wp\/v2\/posts\/3720\/revisions\/3882"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.boldot.com\/en\/wp-json\/wp\/v2\/media\/3533"}],"wp:attachment":[{"href":"https:\/\/www.boldot.com\/en\/wp-json\/wp\/v2\/media?parent=3720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.boldot.com\/en\/wp-json\/wp\/v2\/categories?post=3720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.boldot.com\/en\/wp-json\/wp\/v2\/tags?post=3720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}