{"id":2583,"date":"2019-05-14T12:08:36","date_gmt":"2019-05-14T10:08:36","guid":{"rendered":"http:\/\/www.boldot.com\/?page_id=2583"},"modified":"2021-02-03T22:27:31","modified_gmt":"2021-02-03T20:27:31","slug":"content-marketing","status":"publish","type":"page","link":"https:\/\/www.boldot.com\/en\/services\/content-marketing\/","title":{"rendered":"Content Marketing"},"content":{"rendered":"<p>[vc_row][vc_column][ts_hero_slider hero_slider=&#8221;2752&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; use_container=&#8221;yes&#8221; css=&#8221;.vc_custom_1561365073735{padding-top: 30px !important;padding-bottom: 30px !important;background-color: #ffffff !important;}&#8221;][vc_column][vc_column_text]<strong>Content Marketing: Where everything starts<\/strong><\/p>\n<p>The expression \u201ccontent is king\u201d is not at all incidental. Your brand\u2019s digital content needs to be chosen carefully and to follow a coherent strategy. Besides, it is the mirror reflecting your very own identity.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Content marketing: the basic principles<\/strong><\/p>\n<p>The content to be featured through your digital assets (website, social media) needs to be characterized by a <strong>variety<\/strong> in subject and format. Articles, texts, videos, photographs, graphics and infographics need to alternate and present different parts of your brand every time. Furthermore, it is crucial that you produce <strong>useful<\/strong> and <strong>usable<\/strong> content for your audience. In this way, it is possible that they find value in it and share it more easily (you gain awareness and engagement).<\/p>\n<p>Moreover, content is the catalyst for <strong>digital advertising<\/strong>, too. It is what will catch the users\u2019 eye and convert them to your clients.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>BOLDOT and Content Marketing<\/strong><\/p>\n<p>With nonnegotiable attention to detail, in BOLDOT we constantly produce high quality content, adjusted to the needs od every brand. Keeping always in mind the goals of every company, as well as the audience\u2019s preferences, we advise you on content choice and its production for every online platform.<\/p>\n<p>&nbsp;<\/p>\n<p>Are you following us?[\/vc_column_text][vc_btn title=&#8221;CONTACT US&#8221; style=&#8221;outline-custom&#8221; outline_custom_color=&#8221;#0a0a0a&#8221; outline_custom_hover_background=&#8221;#0a0a0a&#8221; outline_custom_hover_text=&#8221;#ffffff&#8221; shape=&#8221;square&#8221; i_type=&#8221;entypo&#8221; i_icon_entypo=&#8221;entypo-icon entypo-icon-cd&#8221; add_icon=&#8221;true&#8221; link=&#8221;url:http%3A%2F%2Fwww.boldot.com%2Fcontact%2F|title:Contact||&#8221;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][ts_hero_slider hero_slider=&#8221;2752&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; use_container=&#8221;yes&#8221; css=&#8221;.vc_custom_1561365073735{padding-top: 30px !important;padding-bottom: 30px !important;background-color: #ffffff !important;}&#8221;][vc_column][vc_column_text]Content Marketing: Where everything starts The expression \u201ccontent is king\u201d is not at all incidental. Your brand\u2019s digital content needs to be chosen carefully and to follow a coherent strategy. Besides, it is the mirror reflecting your very own identity. &nbsp; Content marketing: the basic [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2325,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-builder.php","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/www.boldot.com\/en\/wp-json\/wp\/v2\/pages\/2583"}],"collection":[{"href":"https:\/\/www.boldot.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.boldot.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.boldot.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.boldot.com\/en\/wp-json\/wp\/v2\/comments?post=2583"}],"version-history":[{"count":9,"href":"https:\/\/www.boldot.com\/en\/wp-json\/wp\/v2\/pages\/2583\/revisions"}],"predecessor-version":[{"id":3297,"href":"https:\/\/www.boldot.com\/en\/wp-json\/wp\/v2\/pages\/2583\/revisions\/3297"}],"up":[{"embeddable":true,"href":"https:\/\/www.boldot.com\/en\/wp-json\/wp\/v2\/pages\/2325"}],"wp:attachment":[{"href":"https:\/\/www.boldot.com\/en\/wp-json\/wp\/v2\/media?parent=2583"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}